Listen To This Episode…
On today’s episode I invite back Harvard law Grad turned entrepreneur, Bobby Klinck to talk about how we can all get better at writing emails that our subscribers WANT to read. He actually built his multiple six figure business selling something pretty boring – legal templates. But he did so through his email process and has built a cult following because his emails are actually fun to read.
People have compared his sales sequences to “murder mysteries” that you just can’t put down… And people actually email him concerned that they’ve missed something awesome on the rare weeks that he doesn’t email his list.
Bobby has distilled his email wisdom into a snark-filled book titled Email Marketing That Doesn’t Suck: Have Fun Writing Emails Your Subscribers Will Want To Read (And That Will Actually Make You Money!)” Set to be released on May 3, 2022, his book reads like his emails… His personality jumps off the page as he makes an otherwise dry subject entertaining to learn.
As always Bobby and I have a quick-paced, information filled conversation where I hope you’ll learn a trick or two to keep your audience engaged and wanting to buy from you!
In this episode…
Introducing Bobby Klinck back to the Mindset First Podcast. 0:00
What inspired Bobby to write his new book about email marketing? 3:22
Bobby’s struggle with the way people teach email marketing. 6:57
What does marketing mean for Bobby? 11:24
How is email marketing about building better, long-lasting relationships? 22:41
A short story on typos… 30:04
How to show the real YOU in your emails and not hide your personality from the world. 32:27
Best AND worst advice about writing emails. 39:51
Bobby’s book and where to find it. 41:32
Links:
Connect with Bobby on his Facebook Page
Connect with Bobby on Instagram
References:
Mindset First Podcast Episode 34 with Bobby Klinck: Build Connections Instead of Transactions.
Patent Litigation Primer by Bobby Klinck
Click here to download the transcript for this episode!