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As a business owner or marketer, you’ve likely heard of the hero’s journey as a way to connect with your audience. Revised and reignited, the hero’s journey popular a few years back by Don Miller and the StoryBrand method as a way to guide your audience (the hero) to your services. It’s a common story telling device that involves a hero who goes on an adventure, is victorious in a decisive crisis, and comes home changed or transformed.
But today’s guest, Hillary Rea – a communication consultant for multi-passionate entrepreneurs and leaders – suggests that the hero’s journey can actually cause an identity crisis for your reader. She suggests that the old methods of storytelling that omit your own story don’t build the real connection we need to grow our business.
She shares with us what we can be doing that might actually feel a bit more natural for us so we can improve our storytelling abilities as a manner to connect and share our message. I really loved this conversation and it gave me permission to think about a different approach for my own content! I know it will for you too.
In this episode…
Linda introduces Hillary Rea. 0:00
How this became Hillary’s jam – her business origin story. 3:57
What trust means for Hillary and for her business. 8:30
The power of storytelling as a business and building that trust and connection with your clients. 11:22
The line between not sharing and oversharing your story for your business. 14:11
The hero’s journey and why it’s a used mechanism in story telling. 17:12
The hero’s journey is a lot like the male climax… 20:06
A story is just a beginning, middle and end with some story ingredients. 26:35
Hillary and her first person writing – where is her you? 30:05
How to ditch the hero’s journey by eliciting feeling in your audience. 34:50
Hillary’s Podcast – Rashomon. 40:49
References…
Brit Marling’s I Don’t Want to Be the Strong Female Lead…
Links…
Join Hillary’s Newsletter!
Hillary’s Website
Click here to download the transcript for this episode.