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When it comes to speaking, most people “find their way” into it. It’s not necessarily at the top of most of our list because it exposes so many of our fears and it’s just not necessarily something we’re taught – oh hey Johnny, are you going to grow up to be a speaker one day? Um . . . you mean do I want to get on stage and feel like I’m being looked at and maybe judged just to get some message across?
The truth is that most people after learning that speaking means getting up on stage and having any number of eyes on you find it a little scary – even those of us who actually enjoy it get nervous. Actually, I used have to take beta blockers when I first started speaking. But the truth is that speaking can be a very powerful form of marketing for your business. I personally know that I have generated business from over 80% of my speaking appearances. So, I wanted to bring on a guest who really understands the power of speaking as a form of marketing and how to leverage it to scale your business.
Laurie-Ann Murabito, Business Coach & Speaking Strategist, is a reformed painfully shy gal turned professional speaker. Leaving her successful corporate healthcare job with no business plan but a desire to help more people using her talents and skills, Laurie accidentally gave her first speech, attracted clients and quickly replaced her corporate income, which paved the way to speaking and coaching. Today she works with entrepreneurs to grow their businesses using the best form of marketing – speaking by leveraging live and virtual platforms to get visible, attract clients and monetize their intellectual property.
In this episode:
- The different forms of public speaking. 8:30
- The benefits speaking can have for your business growth. 11:20
- How to feel prepared and confident when speaking. 17:15
- What are audiences and meeting planners looking for in a speaker? 23:00
- How to move past fear and limiting beliefs surrounding public speaking. 26:00
- How to pitch yourself. 31:00
- How to use speaking to leverage yourself and grow your business. 35:00
Where to find Laurie-Ann:
Click here to download the transcript for this episode.