Your Business Took Off.Now Empower Your Team to Rise With It!

When execution gets messy and you’re still doing too much, we help your team align, communicate better, and take ownership — so your business can soar.

linda m perry sitting at white desk with crumpled paper and a model brain

When the Signs Are Clear, But The Fixes Aren’t Working

You’ve tried the tools and conversations, yet problems continue to persist.

Things are actually going pretty well for your business, but the signs of strain are becoming apparent. 

–  That one team member pushes back on everything — slowing momentum and wearing everyone else down.
– Communication misfires lead to rework, delays, frustration, or quiet disengagement.
– Goals start strong but fizzle halfway — if they’re clear at all.
– Leadership feels fuzzy. No one’s quite sure who’s making the calls.
– The team used to click. Now, growth has stalled and tension’s creeping in.

You’ve added meetings for clarity. You’ve upgraded tools. You’ve had the tough conversations.

But here’s the truth:

Start with WHY…End with Aligned Execution

“And it’s those who start with why, that have the ability to inspire those around them or find others who inspire them.”  — Simon Sinek

Understanding your WHY is the foundation for your business growth. Because when teams understand why they do what they do — and why their teammates do too — they start working in sync.

We work with teams of 10–50 to:

  • Uncover what truly drives each person on the team — their WHY

  • Surface strengths, friction points, and communication styles

  • Align around shared goals, clear leadership, and role clarity

  • Clear the personal and team-level blocks that slow momentum

When people understand themselves and each other, they lead better, communicate more clearly, and create real traction.

Coaching & Consulting for Business Owners & Their Teams

Each program begins with a WHY Discovery Phase, then branches based on your team’s needs.

Leadership Coaching

Great leaders lead by example. Focused on teaching you about your own values, strengths, structures and communication, leadership coaching is for anyone who is already leading a team or newly stepping into a position of leading others.

Communication Coaching

When it comes to clear communication, most coaches only provide you with what to say. We go deeper and show you the root cause of some of your communication blocks. We will also teach you skills and provide non-violent communication strategies to be more effective.

Retention & Growth

Keeping your A players on your team and attracting the right people to the right role is paramount to your success – especially with when the cost of turnover is so high. Learn how to grow your current team members, improve motivation and self-growth.

Start With WHY

The secret to building better teams who repeatedly reach bigger goals begins with WHY. Understand your team’s strengths, motivations, communication triggers and even gaps so you can build a team that works and drives together.

Vision & Execution

For teams with unclear direction or lagging momentum.

  • WHY Discovery: Individual + Team WHYs + CEO/Leadership debrief

  • Vision Alignment Session

  • Goal Setting & Accountability Framework

  • Monthly/Quarterly Progress Coaching

Ideal for:
Founders, leadership teams, or agencies needing to realign and move forward fast.

Communication & Leadership

For teams where internal friction is costing time, trust, and energy.

  • WHY Discovery + Team Debrief

  • Communication Mapping & Feedback Sessions

  • Leadership Coaching (group or key individuals)

  • Conflict Navigation & Repair Tools

Ideal for:
Agencies and growth-stage teams navigating new roles, power struggles, or culture challenges.

Retention & Indivudal Growth

For teams focused on employee happiness, engagement, and  retention.

  • WHY Discovery for existing team/members
  • Personal Growth Plan Sessions

  • Career Mapping & Mentorship Support

  • Burnout Prevention & Engagement Tools

  • Quarterly 1:1 Retention Coaching

Ideal for:
Agencies and companies invested in keeping great people, fostering personal development, and creating a workplace where talent thrives.

Hiring & Culture Fit

For growing teams who can’t afford a wrong hire or cultural misfit.

  • WHY Discovery for existing team
  • WHY-Based Role Profiling
  • Support with Interview Strategy
  • New Hire Integration Coaching

Ideal for:
Startups, scaling agencies, or leadership teams hiring after a tough misfire.

To learn more about how we can customize our framework to help you or your business soar to the next level, begin by scheduling a complimentary 30-minute consultation.

The WHY workshop gave LaserLinc a foundation for what motivates the individuals and the whole company while giving us strengths to be aware of and leverage and looking out for potential weakness or blind spots. The ability to invest in our employees and their development made this a value add across the board. It is definitely worth the investment in order to get a return on your most valuable assets, your people. Linda is super responsive and easy to work with making the process easy, fun, and educational."

Linda, you are MAGIC.

Today, I (effortlessly) pushed through resistance to apply to be a guest speaker at a summit. I reached out to befriend an (intimidatingly awesome!) copywriter. And on a whim, I decided to connect with another person whose work inspires me on LinkedIn. We clicked and next week, she would like to talk about how I might support folks in her membership. Even my partner commented that I'm 'breaking out of my shell'.

You've opened a floodgate”

“Linda Perry is quite literally the only person I’ve not only SAT THROUGH an entire session on mindset, but actually enjoyed and agreed with and saw value in.

I’m sure there are others who are great, but if you don’t want some zonked-out hippie with a deck of tarot cards or advice like jamming crystals in your downstairs and telling the universe, “I RECEIVE” to be the one informing your business strategy and personal growth, Linda is quite literally the only choice I recommend.”

“While there are a ton of ‘mindset’ coaches floating around on the interwebs… Linda’s the real deal because a) she is a certified coach, b) she ‘gets’ copywriters (she’s one of us), and c) she’s crazy smart, intuitive, and d) she actually gives a damn about helping copywriters.

I highly recommend this program if you’re serious about stepping outside your comfort zone (that’s where all the fun stuff happens anyway) and building a profitable business.”

“Sometimes you discover your self-deprecating jokes and little side comments are a sign of something much deeper and more limiting than you realize. Linda aligns your view with the truth - and when that happens, the whole world becomes yours.”

“I thought mindset work wasn’t for me. I thought it was for people who struggle to pay their bills, or don’t feel comfortable speaking in public. Boy was I wrong. Working Linda has helped me uncover limiting beliefs I’ve been dragging around with me since childhood, she also gave me tools to help me crush it.”

“Working with Linda has not only given me a new mindset, but it has given me the tools and confidence to know that I can achieve whatever I want to do with my life and business.”

How WHY Coaching & Consulting Works

WHY Coaching & Consulting is specifically tailored to meet the needs of your business. Focused to work directly with the business owner and their team, we work with small to medium sized businesses to help you drive efficiency, growth and cooperation. We eliminate communication waste and build leaders from within so you don’t have to wear so many hats!

blue sketch of a person on a pedestal holding up a trophy

Full WHY Operating System Team Analysis & Session to Implement. 

Coaching may take place either on Zoom or In-Person anywhere in the world.

Most coaching engagements require a minimum of a three month commitment depending on the needs of your organization.

Custom Reports, Strategic Sessions & Team Communication Maps that drive execution 

We work with the following assessments to help identify strengths: WHY.os, Kolbe & Enneagram

Custom workshops may be available on specific topics for shorter-term coaching and specified needs.
sketch of a person's head that is computing many thoughts

We Understand How Much Results Matter

When you hire me and my team, we understand that you’re looking to achieve results. So are we.

That is why we only work with companies who are ready, willing and clear on the goals that need to be achieved. We provide a clear pathway and customize our proven framework to ensure you get exactly what you want.

You can expect to improve communication across team members, understand individual motivations, watch team members step confidently into leadership roles and more effectively meet objectives.  We will also teach you, the business owner, how to free yourself from being the bottleneck and focus on activities that truly grow your business.

Let’s start with a conversation about your specific challenges and how WHY coaching might help.